Step With It! Fact Sheet

Step With It!- Mississippi


Corinth Coca-Cola bottler Kenneth Williams is running the entire length of the state of Mississippi to raise awareness of the importance of physical activity.

The effort is called Step With It!
Mississippi and is part of the national stepometer program, Step With It!, which teaches middle school students a fun way to incorporate physical activity into their daily lives.

Step With It!
Mississippi will also raise money for the Boys & Girls Clubs of Mississippi to support physical activity programs. The donations will be distributed equally among the 22 Boys & Girls Clubs throughout Mississippi, which reach more than 60 cities and 100,000 children and families in the community.
Run specifics:

- Williams will begin his 375-mile journey in Corinth, Miss. on September 20, 2004, which will also mark his 63rd birthday.

- He will attempt to run 12 per day. His route will be: HWY 45 to Natchez Trace in Tupelo, down the Natchez Trace to Jackson. From Jackson, he will run HWY 49 to Gulfport.

- He will stop in a number of cities along the way to build community support, spread the word about the importance of physical activity and raise money for Boys & Girls Clubs throughout Mississippi. Destination cities include Tupelo, Starkville, Philadelphia, Jackson, Laurel, Hattiesburg, Biloxi and Gulfport, where the race will conclude in late October.
Corporate Sponsors:

Interested consumers and businesses can make contributions by:

1> Visiting local Trustmark Bank branches - Branch Locator

2> Mailing contributions to Trustmark:

Jon Anderson, Treasurer
Boys and Girls Clubs-SWIM Program
Trust Dept., Trustmark National Bank
PO Box 291
Jackson, MS 39205

3> Online at
Step With It!- National
The Step With It! program encourages students ages 12 to 14 to be physically active though a step-counting challenge with a goal to reach 10,000 steps per day.

The program was developed by Coca-Cola in partnership with The National Association for Sport and Physical Education to build enthusiasm for fitness and teach middle school students a fun way to incorporate physical activity into their daily lives.

The Step With It!
program targets children ages 12 to 14 because research show there is a sharp decline in regular, vigorous physical activity in this age group.

Step With It!
was first launched by Coca-Cola as a test program in April 2002 in middle schools in Houston, Philadelphia and Atlanta.

Fueled by its success, Coca-Cola expanded the program in 2003 to more than 250 schools in 25 markets across the country.
This year, Step With It! programs will be offered to more than 1,000 middle schools with the expectation of reaching more than one million students and educators.

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